Career spotlight: Social media marketing
Designing, managing, and evaluating marketing campaigns is a large part of the job.
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A day as a social media manager ranges from managing marketing campaigns in order to raise popularity to spotlighting a person, product, or service.
Social media has taken the world by storm, which expanded the fields of social media managers. This job requires many skills such as creativity and people and life skills.
A day as a social media manager ranges from managing marketing campaigns in order to raise popularity to spotlighting a person, product, or service. Designing, managing, and evaluating marketing campaigns is a large part of the job. Social media engagement strategies is the main skill that this career involves.
Depending on who is asked, it can be both fun and time consuming, whether it is answering emails, making graphic designs, or attending social events.
Pascack Hills Marketing Teacher Corin Gamgort teaches students about marketing, advertising, and business skills. Elizabeth Manzella teaches graphic design, which can also be useful in this career.
Both of these classes will teach skills that help make a social media campaign.
“In our basic marketing course, we learn the four P’s of Marketing – Pricing, Placement, Promotion and Product. We learn about ‘ethics in marketing,’ product placement in movies, TV and video games,” Gamgort said.
She added, “Social media marketing is brought into the class. The course is taught in creative fun ‘out of the box’ thinking. The students go on a field trip to MetLife Stadium to understand the behind the scenes of sports marketing in a meet and greet format with executives from the organization.”
According to Gamgort, next year, there will be a full year honors marketing and merchandising course that will tie in all the things from the beginner class and bring in more fun and exciting things about marketing.
The Hills DECA chapter at the NJ state competition two years ago.
Mackenzie Blowers, Hills alumna and sophomore at the University of Connecticut is currently studying marketing. She participated in DECA while at Hills, which contributed to her career path decision.
“I chose marketing as a major because I knew I was interested in business and wanted to be able to access a career path that also focuses on creating and communicat[ing],” she said.
After she graduates, Blowers specifically wants to go into marketing for luxury goods. She gave parting advice for those considering having a marketing career.
“I think marketing is a great major for anyone who is interested in business, can talk to people, [and] is creative,” she said.
